In conjunction with the TEXSOM International Wine Awards, the TEXSOM Retreat is a first-of-its-kind education event created to enhance engagement through the TEXSOM International Wine Awards with the entrants, submitted beverages, and categories of the industry identified through entries. Participants include key industry professionals invited from across the United States, who engage in educational seminars and training exercises utilizing Awards entrants from current and past competitions and categories of beverages of notable presence in the competition. Participants obtain guidance from well-respected editors to learn invaluable communication skills and receive knowledge and mentorship from industry leaders and top educators. Attendees taste award-winning entries after judging and create expository content about award-winning wines from the beverage professional perspective for feature online and in print.