| 11.04.2019

Somm-antic Drift

Sharron McCarthy, Director Emeritus and Past President of the U.S. Society of Wine Educators and former VP Wine Education at Banfi Vintners, is a wine industry legend.

Over the past four decades, this lively, engaging, articulate woman has traveled the world, sharing with others her boundless knowledge and enthusiasm for the joy of wine. From wine clubs and consumer groups, to law firms and Fortune 500 companies, to hospitality and grad students at some of America’s most prestigious centers of learning, to floor staff at wine stores and restaurants, and to frequent appearances on radio and TV, Sharron is in constant demand as one of the wine industry’s most popular and effective guest speakers.

At the heart of her success is a refreshingly unpretentious, progressive approach, firmly aimed at demystifying wine.

Born and raised in Long Island, NY, Sharron McCarthy’s wine business career began in 1978 when she joined Banfi Vintners. In 1986, Sharron went on to form her own consulting agency. A partnership with the Italian Trade Commission in New York is widely credited with playing a pivotal part in advancing Italy to its current status as America’s leading source of imported wines. Sharron subsequently returned to Banfi Vintners in the mid-1990s, where she took on the role of Executive Director for Riunite wines. Sharron later pioneered a role as VP focused exclusively on developing wine education which she left in April of 2021. Founder of Bewitched by Wine