A first-generation American, Martin has held influential roles in many sectors of the wine industry since 2002: wine director, importer, educator, international judge, award-winning winemaker, and writer. His wine story began with an over-indulgent Parisian dinner as a Stanford undergrad; soon after he was stocking shelves at his local wine shop. In 2011, Martin became the principal buyer for national wine club programs including The New York Times, Food & Wine Magazine, Williams-Sonoma-Wine, and was named one of Wine Enthusiast’s Top Forty under Forty Tastemakers in 2015. After working harvest at Solomon Undhof in 2016, he took over production for Sonoma-based Peter Paul Wines, a role he continues to this day.
In 2018, Martin became the first Master of Wine of Mexican descent and founded Reyes Wine Group LLC, a multidisciplinary wine consultancy with a growing specialization in climate action. That same year, he launched Reyes Selections, a small East Coast portfolio culled from his years as an international buyer. In 2020, Martin co-founded Wine Unify, an organization that increases and empowers the presence of underrepresented communities in wine through education funding and mentorship. Martin’s work has been featured in JancisRobinson.com
, American Association of Wine Economists, and Napa Valley Viticultural Society’s Annual Journal. During his spare time, Martin teaches WSET courses, judges at various international competitions, attempts to become fluent in a fifth language, and unfortunately for his family and dinner guests, has become an avid purveyor of dad humor.