I know it's been said before by me and by many others, but it continues to be true that the spirit of education and community inspired by TEXSOM simply cannot be overstated.  The greatest people and strongest connections I've made can almost all be traced back to TEXSOM. So, while I'm honored to be a part of it each year, it's as much necessity as anything at this point. It refocuses, reinvigorates, and always finds a way to show me what I need to see, year after year. I truly don't think I'd be the sommelier I am today without it.

- Matthew P. Dulle - Beverage Director, Lazy Bear, San Francisco, CA

The development of TEXSOM, TEXSOM IWA and the Sommelier Retreat continues to raise the bar for the wine industry, and the efforts to reinvest in the future of the sommelier profession is a benchmark of mentorship.

- Scott Ota - High Street Wine Co. San Antonio, TX

Best Wine Conference I’ve ever been to, and number two isn’t even close

- Thomas Price MS, Estates Division Educator, Jackson Family Fine Wines

…TEXSOM has become a major event for those trying to get their wines before the American consumer via our restaurant arbiters.

- Dave McIntyre, The Washington Post, August 22, 2014

TEXSOM is an ideal platform for us to directly reach the U.S. wine industry with all its top wine buyers and decision makers.

- Marius Berlemann, General Manager, Messe Düsseldorf, Shanghai Co., Ltd.

Every August the wine cognoscenti converges on the Four Seasons Resort and Club Dallas at Las Colinas for an intense few days of competition, certification and seminars….

- Meininger's Wine Business International, October 20, 2017

The who’s who of America’s wine industry is here…

- Meininger's Wine Business International, October 20, 2017

We enjoyed our TEXSOM experience enormously, what a super great event! What I liked a lot is the professionalism of the organization and the seminars all wrapped up in great friendship and humor. This event is fabulous in many ways. It is well organized and very professionally run. The seminars are all well prepared and very informative….A huge thank you to all the organizers who work hard to make this event so special and unique in the fine wine world.

- Jean Trimbach, Proprietor, Maison Trimbach, Alsace, France

I love TEXSOM. It is a terrific event. It isn't just that it allows participants to be a part of a vibrant wine scene of its own, it is also that TEXSOM helped found and connect that scene. It is a significant event for anyone who wants to understand the full potential of the American wine market.

- Levi Dalton, Host, “I’ll Drink To That!” Podcast

It’s my great pleasure to coordinate the volunteer team at TEXSOM each year. I cannot express how much I have learned from my peers and how precious the experiences have been during this conference. Without TEXSOM, I cannot say if I would be where I am today in my career.

- June Rodil, MS, Partner, Goodnight Hospitality

Volunteering at TEXSOM is one of the highlights of my year.  From the first second you are surrounded by talent at the top of our industry.  Everyone is there to learn, to teach and to enjoy what has grown to become the ultimate event of the beverage industry.

- Andrey Ivanov MS, National Wholesale Manager, Bliss Imports

TEXSOM remains an indescribably important event for career-oriented beverage professionals. Whether you volunteer or attend, just mark your calendars and go. You’ll thank me.

- James L. Bube, MS

TEXSOM is a remarkable assembling of professionals from broad aspects of sales and service of wine.

- Lars Ryssdal, Co-Publisher, Managing Partner, Art Culinaire Magazine

What an event! TEXSOM is the most impressive wine event in the world…It’s a place that you’ll casually bump into industry icons from California, Burgundy, Piedmont, Germany, Champagne, Tuscany, the Rhone, Douro, Rioja, and any other famed wine region in the world. That doesn’t begin to list all the Master Sommeliers, Masters of Wine, famous writers, wine critics, and elite Beverage Directors there too. It is just incredible and the one place you geek out with ALL your wine peeps for a few days a year.

- Jeremy Hart, Banville Wine Merchants, South Central US Division Manager

TEXSOM is the single greatest sommelier-oriented conference that exists today. Period. It attracts an astonishing array of leaders from all aspects of the beverage industry as presenters, participants and sponsors. The focus is truly on the role of the sommelier in the world of beverage alcohol, and no one does it better.

- Andrew McNamara, MS, Chair Emeritus, Court of Master Sommeliers – Americas Vice President of Wine Development/Master Sommelier, Breakthru Beverage

All week, from glass polishing to spit bucket dumping while sitting in on amazing seminars; I did it with family. We choose to have an epic family reunion each year, and the ‘little conference that could’ (and did) brings us together. We learn, taste, and connect with the best.

- Rachel Ramirez, Kent & Co Wines, Fort Worth, TX

Imagine several days of seminars, lunches, dinners, tastings, and late-night get-togethers of hundreds of US sommeliers and F&B directors, plus influential journalists, winemakers, MS, MW plus others from around the world. For networking, tasting or learning, you should definitely go. You have to book as soon as registration opens as it sells out fast.

- Nicholas Paris, MW

TEXSOM provides nourishing, high-level content that is up-to-date and relevant to wine and spirits industry professionals. It does this more successfully than any other industry conference that I have attended recently, and its success is largely down to the great care that the organisers put into selected topics and speakers.

- Antony Moss, MW, Director of Strategic Planning, WSET

As a wine professional originally from a smaller market, TEXSOM was a revelation. The educational and networking opportunities are unparalleled and transformative. I simply wouldn't be where I am in my development and career without them.

- Peter Plaehn, Sommelier, Pappas Bros. Steakhouse at the Galleria, Houston, Texas


August 25-27, 2024

TEXSOM builds community through inclusiveness and camaraderie to affect change and move the beverage industry forward by mentoring and educating beverage professionals and enthusiasts, discussing relevant topics, addressing opportunities and challenges, and fostering thought leaders.



Full Conference Passes are $525 and include a choice of seminars and lunch each day, full access to all six EXPO tastings, and admission to the Diversity & Opportunity Reception, Authors’ Meet and Greet, and Grand Tasting and Awards Reception.

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